Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs, such as meat, fruits and vegetables, dairy products, and baked goods, are highly perishable. Other goods, such as alcohol, toiletries, pre-packaged foods, soft drinks, chocolate, processed foods, over-the-counter drugs, candies, and cleaning products, have high turnover rates.
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