Category Archives: Blog

Life Coaching

Life Coaching
Life Coaching or Personal Coaching is a powerful process that will transform you. Life Coaching will help you reach your potential and achieve your professional and personal goals. Your Coach will work with you to identify your projects, goals and transitions along with the challenges that these entail and you will create strategies and action…
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Work Performance Assessment and economy

Work Performance Assessment and economy
Lack of work performance assessment leads to a suffering economy One of the main reasons for today’s suffering economy is poor to zero work performance assessment. Large companies do not pay close attention to each individual’s work performance and this leads to huge project cost increases, missed deadlines and project failures overall. Every company should…
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Why is copywriting important?

Why is copywriting important?
Why is copywriting important? All business owners wish they could rank highly on search engines results as this promotes their business. If you answer people's questions, search engines reward your pages with top positions. Good copywriting demonstrates that you are an expert in your industry and the quality of your messages shows that you can…
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What is Transcreation?

What is Transcreation?
What is Transcreation? Over the past few decades, the term localization became popular for describing the translation that adapts the content to different cultures. Nowadays translation has evolved into transcreation (translation + creation) which specializes in marketing and advertising copy in order to deliver engaging content adapted to the readers’ cultural and linguistic preferences.In a…
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