Tag Archives: copywriting

Why is copywriting important?

Why is copywriting important? All business owners wish they could rank highly on search engines results as this promotes their business. If you answer people's questions, search engines reward your pages with top positions. Good copywriting demonstrates that you are an expert in your industry and the quality of your messages shows that you can…
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What is Transcreation?

What is Transcreation? Over the past few decades, the term localization became popular for describing the translation that adapts the content to different cultures. Nowadays translation has evolved into transcreation (translation + creation) which specializes in marketing and advertising copy in order to deliver engaging content adapted to the readers’ cultural and linguistic preferences.In a…
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