Monthly Archives: January 2018

Work Performance Assessment and economy

Work Performance Assessment and economy
Lack of work performance assessment leads to a suffering economy One of the main reasons for today’s suffering economy is poor to zero work performance assessment. Large companies do not pay close attention to each individual’s work performance and this leads to huge project cost increases, missed deadlines and project failures overall. Every company should…
Read more

Why is copywriting important?

Why is copywriting important?
Why is copywriting important? All business owners wish they could rank highly on search engines results as this promotes their business. If you answer people's questions, search engines reward your pages with top positions. Good copywriting demonstrates that you are an expert in your industry and the quality of your messages shows that you can…
Read more

What is Transcreation?

What is Transcreation?
What is Transcreation? Over the past few decades, the term localization became popular for describing the translation that adapts the content to different cultures. Nowadays translation has evolved into transcreation (translation + creation) which specializes in marketing and advertising copy in order to deliver engaging content adapted to the readers’ cultural and linguistic preferences.In a…
Read more

PMI Webinar in Communications Management

PMI Webinar in Communications Management
Evi Prokopi was invited, among other speakers, to the Project Management Institute Webinar about Communications Management. In this webinar, speakers discussed best practices for leading and managing virtual teams and why building a dialogue with stakeholders can become the most valuable leadership capacity in overcoming stakeholder resistance. During this webinar, Evi answered the questions below…
Read more